Googles Marketing Efforts Essay Example | Topics and Well Written Essays - 1250 words

Googles Marketing Efforts - Essay Example That's considered a prerequisite for their survival in these competitive times. But it is quite intriguing that a company like Google prefers to remain low key in the marketing efforts. It is not there in the electronic or print media as often as it should be in order to establish its brand equity. Brand identity forms a key strength in today's context, where visibility in media and easy identification features help in propagating the business prospects of the company. It is indeed quite surprising that Google, basically a service providing company, has yet again overtaken many well-established product identity companies like Microsoft, GE, Coca-Cola, Wal-Mart, IBM etc. According to Millward Brown's 2008 ranking of brands1, Google is the topmost brand with a brand value of $m 86,057. Google has worked on its brand quite consistently is apparent from the fact that the brand value has undergone a change of about 30% from the previous years. interestingly this change was about 77% last year. On the other hand, Yahoo ranks a distant 62nd with a brand value of $m11, 465 registering a decline of 13 percent. It is equally interesting that last year Yahoo figured at the 42nd position with a brand value of $m13, 201 and at that time as well Yahoo registered a decline of 6% in its brand value. These statistics raise quite a few questions about the marketing efforts of Google and the manner in which the company is not only able to retain its position year after year, without an apparent change in strategy. Though Google is known mainly for it search engine, but there are a number of other services like Google mail, Google Earth, Google News, Google Finance etc. being offered to the net community. The concept came up in mid-nineties when Stanford University graduate students Sergey Brin and Larry Page stuck upon the idea of providing a search engine which could return relevant information without wasting much time (Datamonitor, 2007). Though there are a number of players in the fray giving competition to Google, the key competitors of Google include Yahoo and MSN. Yahoo is mainly devoted to the search engines besides having a stake in other services as well. But for MSN, the primary focus area is the software development and of course the Hotmail. It is worthwhile here to me ntion that Gmail too has started gaining popularity as well amongst the net-community. While interviewing David Lawee, the then vice-president of marketing for Google (GOOG), BusinessWeek's Silicon Valley Bureau Chief Robert Hof, was able to extract quite a few interesting responses regarding the marketing efforts of Google (Hof, 2007). Some of the salient features of Google's marketing efforts can be pointed out as; i. The company is always thinking about the user's requirements and company's products, instead of devoting much time to establishing 'brand equity'. ii. The company believes in being innovative not only in the manner products and services are created, but also in the manner, things are organized in the company. iii. The company considers it an opportunity when other brands like YouTube appear on the horizon and is always on the lookout to find ways to collaborate with such companies, in order to reach out to a wider market. iv. The company has been doing co-marketing with reputed brands like Dell, Palm etc.

A hotel company I can call home Research Paper Example | Topics and Well Written Essays - 1000 words

A hotel company I can call home - Research Paper Example Corporate Offices The company’s headquarters is based in the US, in Atlanta Georgia, on 4445 Willard Avenue, Suite 800Â  Chevy Chase, Md. 20815. The company runs other 80 luxury hotels and restaurants in 26 countries including Austria, Canada, Bahrain, Chile, Egypt, China, Cayman Islands, Germany, Indonesia, Italy, Ireland, Korea, Japan, Mexico, Malaysia, Portugal, Oman, Qatar, Puerto Rico, Saudi Arabia, Russia, Spain, Singapore, The United Arab Emirates (UAE), Turkey, Virgin Islands and the US (The Ritz Carlton Hotel Fact Sheet, 2010). In the US, the company runs two luxurious hotels in New York, one at Central Park on 50 Central Park South, and the other at Battery Park on Two West Street (David Kamp, 216). The Ritz Carlton also has partners across Europe that help the company to offer its services in major cities around the continent. These partners include The Ritz London in the UK, Hotel Ritz Madrid in Spain, the BUKGAR Hotels and Resorts in London, and Milan. Key leader s and managers of the Ritz Carlton Hotel include Herve Humler, the President and Chief Operations Officer; Mr. Leeny K. Oberg, the Chief Financial Officer and Mr. Bob Kharazmi, the Global Officer, in charge of worldwide Operations. Public or Private Company The Ritz Carlton Hotel Company LLC is a private company with its headquarters in the US. ... rights to use the name The Ritz Carlton Hotel Company across the world and thus developed the company to operate in various locations around the world. The company has grown to become one of the best managed hotels in the US and around the world, with its great customer service recognized all over the world (David Kamp, 267). Brief History of the Company A renowned Swiss Hotelier, Cesar Ritz and his wife, started the Ritz Carlton. He ran the Ritz hotel in Paris, France and the Carlton hotel in London, UK. He teamed up with one of his best chefs, Auguste Escoffier to form the Ritz Carlton in 1913. Ritz died later on in 1918 and his wife decided to continue the business, opening up more branches under the same name. In 1926, Edward Wyner, a 29-year-old American, formed the Ritz Carlton Hotel in 1927, in Boston. After his death in 1961, his sons continued with the business and later on decide to sell it after it became difficult to run. The company was later on sold in 1983 to William B . Johnson, who moved the company to Atlanta and formed The Ritz-Carlton Hotel Company LLC. The company has since then expanded its services in the US, across Europe and Asia with future plans to move to Africa, the Middle East and South America. The company currently operates independently as a division of the Marriott International (The Ritz Carlton Hotel Fact Sheet, 2010). Reputation The company has grown to become a leader in the hospitality industry and currently has a great reputation around the world as one of the best luxurious hotels. The company’s reputation began to grow under the leadership of COO Horst Schulze who revolutionized operations in the company by concentrating on both data driven and personal service. He coined the current employee Credo that is used to guide the